Articles
Research notes.
Short pieces on what user research teaches in practice: methods, language, and how a finding becomes a product decision.
Metrics
The number shows it changed. The interview explains why.
Experience metrics tell you when something is wrong. On their own, they don’t say what to change.
PersonasPersonas that describe what people do.
Age and job title rarely explain why someone uses a product. Tasks and motivations do.
ExperimentsFrom interview to A/B test.
An interview suggests what might change behavior. A test shows whether it did.
LanguageWhen one word changes the result.
In two different products, the change that moved the numbers most was not a new feature. It was changing words.